Do you ever wonder how you can make your landscaping company into a four-season business? How about adding holiday lighting and decorating to your service menu?

Think about it. You can add holiday décor to serve both commercial and residential clients. And if you live in a state where it’s warm over Christmas, such as Florida, then you can add poinsettias and other plants to your holiday decorating services.

What’s Involved with Holiday Decorating Services?

Before you start gathering holiday decorations on sale after Christmas, you must first understand what’s involved with professional holiday lighting and decoration services.

According to WolfCreekCompany.com, holiday lighting was trending in 2021 due to Covid-19 and the small footprint of LED lights. Specifically, the residential market is booming compared to commercial holiday lighting.

You need to connect with your landscape equipment distributor to see if they sell holiday lighting and decoration kits—for example, Wolf Creek Company partners with Holiday Bright Lights. The distributors provide training and all the necessary decorations for their landscaping business clients.


You need to learn how to install the lights and décor for your customers. And you need to start marketing your new holiday lighting services.

You also need a place to store your customers’ holiday decorations after Christmas and New Year’s Day. Does your current site offer that type of storage?

Also, remember that the holiday decorating season starts early—in September or October, depending on how many houses you need to decorate before December 1st.

Then, the decorations need to come off as soon as New Year’s Day. So, you and your crews will be on a shorter Christmas break than your neighbors. Some customers may want you to take down their decorations on December 26!

A Great Service to Add—Especially If You Don’t Provide Snow and Ice Management Services

Adding holiday lights and decorations is a good choice if you work in a warmer climate or don’t want to push snow over the winter.

Here’s how your landscaping company benefits from holiday lights and decoration services:

• It’s easy because you own the trucks, equipment, crews, and insurance 

 

• You’re a one-stop shop for homeowners’ outdoor decorating 
• You’re enhancing the look of your customer’s home exterior
• You can use your landscaping skills by also including greenery in urns, containers, and garlands with lighting
• You can add plants, such as poinsettias, topiaries, and wreaths 
• If you provide landscape lighting throughout the year, you may need to only change out bulbs in spotlights, uplighting, and other landscape lighting
• You’re providing a measure of safety because your workers are trained compared to a homeowner.

How to Sell Your Holiday Lighting and Decorating Services to Homeowners

You need to think a season ahead, just like you do with your other landscaping services. However, there may be an overlap between holiday decorating and wrapping up fall fertilization.

You can start marketing your holiday decoration services in mid-summer. As a Christmas in July celebration, you may even want to give discounts to customers who refer their neighbors to you.

You should start marketing your holiday lighting and decorating services by mid-to-late August if you start decorating in the fall. You want to focus on the benefits and features of holiday decoration services:

• The wow factor in a professionally decorated home and landscape 
• The safety issue with homeowners not needing to climb ladders and deal with electrical work on a roof
• The time factor where families are busy and this saves them time and storage space
• The low-cost and environmentally friendly LED lights that use less power and last longer
• The customization of holiday lighting and decorations. There is no cookie-cutter design and installation for each home you service.

Did You Know That Irrigation Sales, Maintenance, and Service Make Great Additions to Your Landscaping Company?

Holiday decorating takes care of the three winter months for your landscaping business.

Consider irrigation sales and maintenance if you want to add another landscaping service during the growing season. You’ll add value and earn more money when adding irrigation sales and services for your community. Partner with us at K-Rain.

We have a Premier Contractor Program for landscaping companies and contractors. Water is a precious commodity, and there will be more droughts with climate change affecting our planet.

Help your customers conserve water usage with in-ground lawn sprinklers, tree bubblers, and drip lines. Learn more on our contractor page.

Sources:
JamesMartinAssociates.com, Landscape Holiday Decorating Services by James Martin Associates.
TotalLandscapeCare.com, Holiday Decorating Ideas for Your Commercial Landscape Clients.
WolfCreekCompany.com, Why Add Holiday Lighting to Your Landscaping Business?