10 Reasons Why You Need a Professional Website
In today’s world, it’s no longer a luxury to have a company website. Indeed, it’s a business necessity if you want to survive as a landscaping or contracting company.
In this blog post, you’ll read 10 reasons why you need a website. You’ll also learn why you need a website instead of only a Facebook page for your company. And you’ll learn some tips for finding the right web designer for you.
10 Reasons Why You Need a Professional Website for Your Landscape Contracting Company
If you want your business to succeed, you need an exceptional website, even if it’s only six pages. Here are those reasons why you need a professional website:
- It generates business for you. If done well, your website is open 24/7/365.
- It helps customers get to know you as well as trust you to work on their properties.
- It develops your brand—and highlights sales prospects with your unique selling proposition.
- Since your landscape sprinkler system business is usually local, your website helps to position you as a local expert and the area’s go-to company.
- You don’t have to sell products and handle credit card transactions unless you want to. Otherwise, your website gives you credibility and a hub for gathering business leads.
- If you don’t handle any internet sales, your website still gives you a place on the internet.
- Your business website works as a vehicle for educating your sales prospects and clients on the type of work you do and how it benefits them.
- The key to creating a successful website starts with a reputable web designer. While you may want to do your own website design because it’s less expensive, you’ll get frustrated quickly.
- You’ll find that you’re spending too much time fixing bugs, maintaining your site, or waiting for a customer service rep to help you.
- Your competitors have websites.To stay competitive, you need a professional website because your prospects are looking at sites before they make any calls.
- Which comes first—a website or a Facebook page? A site benefits your contracting business the best. A Facebook page, a LinkedIn Company page, and a Twitter handle partner with your website to extend your reach for new leads.
A Facebook Page versus a Website
The majority of lawn care and landscape maintenance companies need to start with a website. If you’re mowing lawns, pulling weeds, and planting as a side gig, then a Facebook page may be all you need.
However, if you’re planning to build your irrigation system business in conjunction with your landscaping business, then you need a professional website. Here are five reasons why you need a website before you have a Facebook page:
- Facebook is competitive. You can’t control when you’ll show up on a follower’s newsfeed or that your follower will remember your company.
- Since the landscaping and lawn care industry is also competitive, you need a website that’s localized and shows your prospects that your lawn sprinkler company is the better choice.
- Facebook controls your followers’ experience. Facebook decides where you place in your followers’ newsfeed.
- On the other hand,if you have your own website, you control your company’s message. You can’t nurture Facebook leads through the entire sales cycle, but you can nurture prospects through the entire buying cycle on your website.
- Bring in new leads through Facebook. Create snippets of information from your website or blog to bring in new leads through your Facebook page. Always include your website’s link so your followers can go straight to your site.
- You own your website’s content. Conversely, you don’t own the content you put up on Facebook or Twitter. If Facebook, Twitter, Pinterest, or LinkedIn took down their websites, and you didn’t have a company website, you’d be in trouble.
However, your contracting website stays open even if Facebook, Twitter, Pinterest, or LinkedIn shutter their sites.
- Stay active on Facebook and other social media. In addition to getting more leads, you also engage your readers when you use ideas and tips from your website.
- Always put a link back to your website when you share lawn care tips on social media, so folks go to a landing page or a specific site page.
How to Find the Best Web Designer for Your Landscape Sprinkler System Company
Before you contact any web development companies, make sure you do some work ahead of time. For example, study your competitors’ websites. What do you like? What don’t you like? Make a must-have list and future must-have list based on what you saw on other contracting websites.
Check out landscaping websites that aren’t your competitors to see what other companies are doing in the U.S. and Canada.
You may think that hiring a web designer is expensive, and some companies are high end. However, not every web development company charges exorbitant prices. You just need to look around and ask your network for a reputable web designer.
If your company is young and you have a tight budget, then you need only the basics for your website, such as
- A Homepage
- About Us
- Our Services
- Testimonial Page
- Landing Page
- Contact Us.
As your company grows, you can add more pages to your company’s website. Also, make sure your web developer adds social media channels to your pages so future customers can connect with you on social media.
You could design your own website, but you won’t get the leads compared to hiring someone to create a website for you.
Plus, do you really want to teach yourself website design? While these free website companies may say it’s easy to set up a website, it’s definitely a headache to maintain it—especially during the busy growing season.
A web designer’s typical rates range from $15 per hour up to $100 per hour. The median rate a web developer charges is $40 - $75 per hour.
Remember, though, that you get what you pay for. So, if you hire a web company with bargain basement prices, you’ll probably get an unprofessional, hard-to-use website.
You don’t want your website design to turn off any prospects or your clients. Instead, your website should have a solid design, complementing colors and Sans Serif fonts set at a larger size, such as 14-point to 18-point.
Additionally, you want an easily navigable website that can be seen on a computer and a mobile device. You don’t want any obnoxious music, loud, pulsating colors, or videos that start as soon as someone lands on your page. Otherwise, your bounce rate will be sky-high.