Off Season Digital Marketing Tips

Friday, January 5, 2018
Off Season Digital Marketing Tips

Off season is a perfect time to focus on your digital marketing initiatives to create new leads in 2018. With more than 90% of consumers researching products and services online, your website is one of the most important elements of your marketing strategy.

To make that great first impression, you need an up-to-date website. Whether you’re looking at a brand-new website for your company or thinking of making updates to your existing site, it’s important to stay current and follow best practices. Below are 5 best practice tips on what to accomplish in the off season.

Tip 1: Get online if you are not already. Set up a simple website. There are free website builders such as Wix and Wordpress that have free templates to help design your website without the need to know coding.
K-Rain WebsiteTip 2: Update content. Create and/or update a webpage that lists the product lines you sell with logos of the manufactures. Make sure you link to the manufacture's website, it will help increase traffic naturally to your site. Download K-Rain’s most up-to-date logo.

Tip 3: Set up at least 2 social media profiles. LinkedIn and Facebook are good places to start. On LinkedIn, create your company profile page and join industry associations and groups, this adds credibility to your business. Facebook allows you to reach a large audience and engage customers.
LinkedIn and FacebookTip 4: Claim your Google Business Listing-It’s Free! By claiming your business page through Google, not only will you be legitimizing your business and showing that it's real, you will also be unlocking a wide range of benefits both within and outside of Google.
GoogleTip 5: Manage your online reviews. The biggest reason why online reviews are important to businesses is that ultimately it increases sales by giving consumers the information they need to make the decision to purchase a product or service from a business. The top 2 review sites are Google and Facebook.
Product Reviews

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